Worth Its Weight: LouisPicasso’s "GOLD LP" (Review)
Through rap, spoken word, and insanely creative production, Louis Picasso (@LouisPicasso) brings us GOLD, a cleverly crafted homegrown project featuring production from fellow Ann Arbor native and producer, AP (@its_AP). It sometimes shocks me that such talented individuals exist literally down the street from where I grew up. Back in the day when I used to rap (long time ago,) I had the opportunity to work along side “Louie” and an array of other artists as a part of our Feel Good Music collective. Long since the dissolve of our camp of artists, Louis has formed his own Camp-- Hiiigher Minds-- and is breaking barriers by dropping off his latest LP. It’s both elating and nostalgic to see the growth in Louis Picasso from then until now. Such talent, skill, and thought went into this 12-track musical endeavor so it’s only right I check it out and see if it’s worth its weight... in GOLD.
Starting off with a memorizing melody, Picasso introduces us to his masterpiece of an album with his first track title “Gold.” Painting a lyrical picture of the world he see with an epic spoken word recital to start the song, Louis enlists the talents of Willis Writer (Oklahoma City, stand up!) who drafts standout lines that say “I was chosen to lead, now I’m in my Harriet Tubman phase // I see a railroad that leads to the light outta this hell-hole // They want me to submit to darkness, I tell ‘em HELL NO!” ...Something light compared to the rest of the content on the song, but this serve as a proper intro to the greatness this album holds. Skipping directly to the next song titled “Same Old,” you find Louis and fellow Hiiigher Minds collective mate CJ Rene & outside collaborating artist, Rush, accompanying him on what seems to be the ‘banger’ of the album. The bellowing and warped bass that decorates the track sets the tone for anyone to immediately bob their head to... And this is all before the lyrics come in! Louis lays down a solid verse but the star of this song is his featuring lyricist, Rush. He effortlessly rides the beat with a hard-hitting 4-bar assault saying “I’m not the one for switchin’ sides and yeah I keep a constant high // the money and the train of thought, no ma’am I’m nothin’ like them guys //Keep it no short of a dollar plus I never needed dimes // Mozzarella on my mind, another me you couldn't find.” They both keep it cool and lay down solid verses, then CJ Rene comes crooning to close the song and switching the vibe-- certainly solidifying the message that they’re never changing up.
Deeper into the album, we get to possibly my favorite track of the album, which is “Unlike You.” From the production down to the content of the song, the track speaks to a situation that nearly everyone has gone through with their significant other: fighting and seeing other side of someone that is totally out for heir character. It’s the little things that make this song what it is. The beat is infectious, the singing in the beginning is nothing less than amazing, and coupled with Louis’ harmonized chorus, it makes for a pleasing song to listen to that certainly maximizes its replay value. Other amazing songs on the album are tracks like “Whatever Happens Skit” that really develop a storyline to the album and hint at the creativity of the collective, as well as “Church,” again featuring CJ Rene, where a mellow sample of Esta’s “1738” Fetty Wap remix sets the tone for a down tempo closing of the album.
All In all, this project was very well put together. Picasso has so much more to offer though! If more is what you seek, be sure to follow him on his Instagram & Twitter as well as their website, HiiigherMinds.com, where you'll find music, photos, biographies of the artists, as well as the latest HM merchandise.
Speaking with Picasso exclusively, I learned that he puts heavy stress on being an individual while working TOGETHER with his collective to make timeless sounds. GOLD represents value. And not just value in the project and Louis Picasso’s own skills, but in the skills of the local available talent (Hiiigher Minds) and providing them a platform to allow their light shine just as bright. Teams win together, whereas individuals often crumble at the weight of their own success. Picasso & the family are going to be around for awhile- I’m sure you get the picture by now...
Stay True. Stay Fresh. Stay Laced.